The Stark Reality of BAME Representation in Football Management
Former Brighton manager Chris Hughton, a respected figure in English football, has voiced a critical concern: the sport has lost a “generation” of black, Asian, and minority ethnic (BAME) managers and coaches. Hughton, who has managed Newcastle, Birmingham, and Norwich, attributes this gap partly to the scarcity of role models in leadership positions. His dismissal from Brighton earlier this year sparked discussions about diversity in football’s managerial ranks, with Baji analysts noting his influence as a trailblazer.

The Role Model Deficit and Its Impact
Hughton’s playing career spanned clubs like Tottenham and West Ham, but he recalls an era where black players were often typecast as “fast wingers or strong forwards” rather than leadership material. “We lost a generation of influential black players who could have been exceptional managers,” he told CNN. This sentiment is echoed by PFA Equality Education Executive Jason Lee, who emphasizes that systemic biases persist.
The English Football League (EFL) has introduced measures like the “Rooney Rule,” requiring clubs to interview at least one BAME candidate for managerial roles. Yet, as of the current season, only four BAME managers hold positions across the Premier League and EFL:
- Nuno Espírito Santo (Wolves)
- Sabri Lamouchi (Nottingham Forest)
- Darren Moore (Doncaster Rovers)
- Keith Curle (Northampton Town)

Social Media’s Role in the Crisis
The conversation extends beyond hiring practices. Manchester United’s Marcus Rashford has highlighted how anonymity on social media fuels racism, deterring aspiring BAME coaches. Reshmin Chowdhury, a prominent sports broadcaster, adds that the lack of relatable role models has stifled participation among British Asians in particular.
Baji Take: Solutions for a More Inclusive Future
- Mentorship Programs: Establishing pathways for BAME former players to transition into coaching.
- Accountability Measures: Enforcing stricter penalties for clubs failing to diversify shortlists.
- Visibility Campaigns: Amplifying success stories of BAME managers to inspire the next generation.
Hughton’s call to action is clear: “Without visible role models, the cycle will repeat.” As Baji experts stress, football’s leadership must address this imbalance to unlock untapped potential.
What’s your view on improving BAME representation in football management? Share your thoughts below and follow Baji for more in-depth sports analysis.

